Fuckfest: An Orgy of Ideas
With the mind lube well and truly applied over the course of three separate drinking sessions, Matt Kendall ( a future chasing boundary rider) and Fuckgiving.co came up with the idea of hosting the inaugural FuckFest “ A creative orgy of ideas, to make the world more epic”.
The flame was lit via a conversation about helping people find purpose, solving problems for the world, assembling legendary interdisciplinary teams and flow state.
Here's an excerpt from one of our brain lube sessions
Sara: Dude, WTF is flow state?
Matt: Flow is an optimal state of consciousness- a state where we feel our best and perform our best. Where we’ve done our training and practise, yet we are being stretched that extra couple of percent. We are in a new environment or surrounded by stimuli. Our pre-frontal cortex shuts down and our inner critic shuts up. In fact, there is complete dissolution of the self. You become one with the task, time bends or disappears entirely and you are able to achieve feats you never thought possible. You are now experiencing ‘cognitive ecstasy’ or as the ancient Greeks called it, "Ectsasis".
The above is a pretty rad way to think about engaging flow.
But want to know more? You can read or listen to The Rise of Superman or this TED talk that claims that “flow” is the secret to happiness. Still want more? Check out this interview with Tim Ferris & Jason Silva.
With all this in mind, we started to ask ourselves - how do we get multiple people into a state of peak performance and flow?
I mean, if we are going to start tackling some of the world's biggest problems, this really should be something we start hacking, right?
We then began to think about how to create an interdisciplinary team who could co-create solutions for the world. If you think about it; traditional organisations tend to have a marketing team, finance team, sustainability team etc. but not so many teams which pull together diversity, in order to simultaneously harness all of these rad skills.
Sara: How do you go about creating epic interdisciplinary teams?
Matt: The Hollywood Model provides some reference. Specifically, the film Ocean’s Eleven and the approach George Clooney takes when he lands a backer for the ultimate casino heist. His solution calls for a crack team of specialists including con men, an explosives expert, a hacker, a pickpocket, and even an acrobat.
So we carefully curated our own Hollywood/interdisciplinary team. In a nutshell, a crew of specialists in their field with unique badass skills (you can stalk them here). Essentially, this allowed us to pilot our digital nomad design accelerator AKA Fuckfest - because let’s face it; with the digital world tracking the way it is, will we really need to sit at a desk all day in a centralised office?
I sure as hell hope not! Especially when we have beach shacks and wifi wilderness locations at the ready!
Sara: You have some epic ideas on the future of work, as a future-chasing boundary rider, can you tell us what you see happening in this space?
Matt: These are certainly exciting times if you are a knowledge worker. And as automation takes hold, I think you will see this affect many other workers too. The idea of commuting into work during peak hour and clocking on and off is fast becoming a relic of the industrial age. Cloud based technologies now mean all you need is a laptop and an internet connection to do your work. New language is emerging with people describing themselves as ‘global nomads’ (where the only fixed address they have is an email address) and ‘remote teams’ (where a team of four working on a project could be on all four points on the globe). Even traditional corporates are experimenting with telecommuting, work-from-home days and hot-desking.
This has been building for a few years now, but what’s emerging in the space is different specialists, organisations, businesses and teams are joining the dots and connecting with one another to create bounded networks to collaborate around like-minded goals. Rather than being a hired gun or a lone wolf working into a business - you are contributing member of a community, a tribe. In this world, tribe trumps self and the focus is on mutual prosperity and sustainability, while the individual is still autonomous and accountable.
Sara: How do you see the digital economy/world playing into this?
Matt: An unintended consequence of all this connectivity is that many of us have never felt so isolated. Whether it’s the filter bubble of our social feeds, the addiction to the dopamine hit of our devices stealing attention from our loved ones or the increasing casualisation of our workforce affecting our ability to create meaningful relationships in the workplace. This is resulting in the pendulum swinging the other way. Where we use these networks and platforms to find the others, but then take those connections offline and into the real world to solve real problems.
And that’s what FuckFest is all about. It’s about taking a beautiful online community like Fuckgiving from being something ephemeral, that gets shares and likes and converting that into something real, that creates human connection and has genuine real-world impact.
(Intrigued at about the inner working of Matt's mad-dog brain? You can read more about what he thinks here)
So, once we had most of the ingredients for our cheeky experiment to test the future of work, we just needed a worthy problemo to solve!
….So many ways to give a fuck, only one pilot Fuckfest to procreate:
Luckily we already had our global fuckgiver army we could ask - and after a collaborative effort of ideas and voting we landed on one tricky, but worthy problem:
“How to get businesses to use less, or more recyclable packing”
Eek! This wasn’t going to be easy! But that's the point right? We needed a brain busting problem to hack flow state for the crew.
So the weekend kicked off at the Fuckgiving Headquarters (our mate’s beach shack that overlooks this sweet ocean). Then we launched straight into understanding the systemic nature of the issue.
Matt went through some brain busting exercises to nut out what the problem actually was. Because sometimes the “problem” isn’t even the real issue, and understanding the entire system allows us to treat the cause not the effect.
One of our key findings was that marine debris is made up of 75% plastic - 49% of which is plastic bottles and 25% is takeaway packaging. With the up and coming implementation of more container deposit schemes for bottles in further states in Australia, we decided our energy was best spent looking at takeaway packing, in order to target the next biggest contributor to marine pollution.
This allowed us to narrow our goal for the weekend:
‘Reduce take away packaging waste in Sydney in 12 months’
After the brain busting day - we made sure we got some waves before lighting up the fire and enjoying some well deserved beers.
So what was the outcome on the final day? Had our Fuckfesters really made sweet sweet love for a solution? Is the shack even still standing?
Stay tuned to find out all the answers and how we are hacking packaging in our upcoming “Hackaging” series.
Want a sneak peak of the process - check it out here.